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“We’ve had some people come in and make Tik Toks about the store or outfits they’re in,” she said. Higgins said the power of Tik Tok is new for the industry, but certainly not unwanted. Vogue Business has written about how Tik Tok totally shook up the fashion industry’s typical trend funnel of runway to rack. On July 28, the #thrifthaul tag had 633 million views, and #thrift, #thrifting, and #thriftshop had over two billion views each. We’ve seen a lot of trends come and go, but we’ve seen a huge uptick in that trend coming in the store specifically because we know people are coming in looking for it, and I guess we’ve got Tik Tok to thank for it.”Īccording to a Hootsuite report, Tik Tok has been downloaded two billion times and has 689 million active users worldwide, with around 100 million active users in the U.S.

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“We’ve gone full circle on the Y2K stuff - we sold it when it was popular - Raspberry Beret has been around since 2004. “It’s not very cute, I thought we were over it as a society like 20 years ago when it happened, but now it’s all coming back,” she said. When Higgins started working at Raspberry Beret three years ago, she said 90s and Y2K stuff was at the top of the list for what not to buy, but today it’s number one on the list of stuff they’re accepting. They’re looking for ’80s and ’90s, and streetwear and tracksuits, leather and jean jackets – things that aren’t really from a long time ago.” A child reads a kid’s book as her mother shops at a thrift store in Cambridge, Massachusetts in 2013. “And they’re not necessarily going for the ’50s, ’60s, and ’70s. “Over the last couple of years, the idea of thrifting has really accelerated and has become very popular with a younger generation,” McCrary said.

in Cambridge’s Central Square, told Cambridge Day that he’s had to adapt to these new trends. Nephtaliem McCrary, owner of Great Eastern Trading Co. “We do have a lot of new people coming in who are definitely younger and somewhat new to the second-hand game, and they are almost exclusively looking for the 90s, Y2K stuff.”

“It’s really weird to see all of the 90s and 2000s stuff coming back, because at least to me it wasn’t that long ago, I remember wearing that stuff,” she said.

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